Company blogging
March 16th, 2005 by teemowYesterday Felix started the new Aperto blog. It’s nice to see that blogs and wikis really get professional. Wikis are used instead of complex intranet applications, cause they are very easy to maintain and everyone is able to fill it with his own stuff (sounds like anarchy but it isn’t). So your project documentation will get better and better and you can integrate it with other company tools. Aperto has now started to use a blog in addition to their standard public relations management (see their blogiquette).
By the way, the free culture (wikis, blogs, creative commons) has become so great, that professional journalists started copying stuff from Wikipedia and blog authors. Spiegel and Focus, 2 big german magazins, had problems with articles copied by lazy authors. On Spiegel Online was an article about Genocide in Ruanda which was copied from Wikipedia (read spiegels statement) and Focus copied PR product news on their cebit blog and posted them (slightly changed) as editorial content (here is again the apology). Not to mention, that the focus editor is really stupid (read the german comments).
But on the other hand there were users on photoblog.net, who uploaded a lot of copyrighted material to their photoblogs, so their accounts had to be disabled.
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